In this column I have talked from time to time about "guy cars" and "girl cars." I have pointed out that there are a few fundamental differences in how most men and women view their automobiles.
The typical guy wants a car that is an expression of dominance over his personal universe. He wants it to project an image of his status and virility to the world. He wants it to be a four-wheeled extension of his ideal self, looking and sounding as powerful and in-charge as he (comically) imagines himself to be.
Most women are happy with a car if the engine starts when you turn the key.